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Since April last year, customers of European perfume and cosmetics retailer Marionnaud have returned some 300 000 perfume bottles for recycling to the company's 500-plus stores in France as part of a recycling initiative with Veolia. Altogether, this haul has amounted to around 60 tonnes of glass and 10 tonnes of plastic packaging.
According to Marionnaud, only around 50% of people in France currently recycle beauty product packaging while just one in five recycles nail varnish or make-up product containers.